FAKE NATOO was founded in Shanghai in 2008 by Zhang Na. When coming up with the brand name, she took her surname "NA" to represent the designer herself, and combined it with "TOO" to represent the possibilities of the various designs she would make that would continually diversify the brand as it progressed. FAKE NATOO has always struck its own balance between independence, firmness, and feminine beauty. To Zhang Na, 'firmness' does not simply mean strength, but also represents a deep love of life that spreads warmth, which is what she wants to bring to people through fashion design.